MyStory: The Journey from Curve to (:

Back in 2005, I had walked into an agency looking for work. Instead, I walked out with a project on one condition: "Payment only if approved."

I being me said yes. The project worked. And so did the trust.

That one project led to an offer, "Let’s start a studio together." And that same night, my friend Bhavna designed a logo.

It had curves. A rhythm. A vibe. People saw it and said:

• “Is that a film reel?”
• “Looks like a snake.”
• “Is that a dragon?”
• And some “Is it CrewDriver? CrewRiver? ScrewRiver?”

Let them guess. I loved it anyway. It felt right. Ahead of its time, just like me@2005.

Years passed. We tried redesigns. Many. But I just couldn’t say yes. Until recently, a senior friend (Subzi Da) SARBAJIT SARBAJNA asked one thing: “What do your clients actually say about you?”

We thought. Then remembered. They say:

• Working with you is so convenient.
• You make everything look easy.
• Once you're aligned, we know it'll work.
• You understand our product, TG, culture… all of it.
• You suggest more. You don’t just ask.
• There’s a different level of confidence when it comes to ideas, execution, and output.”

And there it was 'plain and powerful.

We’re not just about videos. We’re about making it all work. Smoothly. Seamlessly. Confidently.

That’s when the new logo happened.

Something easy to read. Easy to relate to. And something that smiles back at you.

Not just a new design. A new reminder of who we are. And a promise of where we’re headed. With us, It works!